… Fine Furniture

Welcome to Fine Furniture, your home store in Florida!      

You have arrived at your destination! Your brand new mattress and furniture are on their way!  Yee-haw!

Well, so to speak.  This is good news, oh, yes, really great news!

Fine Furniture has the largest selection of mid- to high-end fine furniture in all of South Florida.  As the largest furniture manufacturer in the world, Fine Furniture carries the largest selection of whole home furniture and home furnishings, and one of the largest furniture dealer in the United States.

Certainly, among the most reputable names in the furniture industry in the United States, we carry a variety of elegant, classic, contemporary collections, along with modern and urban styles, to satisfy the most demanding customer needs and discerning tastes in the home store and furnishing marketplace.

• Collection 001
• Collection 002
• Collection 003
• Collection 004
• Collection 005
• Collection 006
• Collection 007
• Collection 008
• Collection 009
• Collection 010
• Collection 011
• Collection 012
• Collection 013
• Collection 014
• Collection 015
• Collection 016
• Collection 017
• Collection 018
• Collection 019
• Collection 020
• and many other elegant and versatile brands in the furniture world.

Of course, we would love to name them by name, but there are some rules and guidelines by the company that restrict their use online.  So, we will always follow the rules.

Also, true, there may be an envious salesperson, or two, out there, who see you selling a ton, and try to put obstacles on your road.  Oh, well.  In a really great, “family”-like sales organization, with a great leadership team, some attitudes and behaviors simply can’t thrive.  But you know what does thrive and what does win?  Sales numbers, baby.  Show me your numbers on the board, and I will see if you really are a million dollar writer, or else, the world can see your tricks, and one day you won’t have a place in our winning team and won’t be selling here.

Fair is fair.  Most of our sales advisors are amicable and friendly, and honestly, do have great collegiate and cooperative attitudes with each other, although, yes, indeed, you may find sales groups or organizations out there where they do tricks and backstabbing to each other, and ugly things like in a car dealership, where the bad wrap is well earned.

No, that is not what we have in our store.  To quote our great manager: “we have a FAMILY here.”  I believed it the day he hired me.  I hope it stays that way.

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Anyway, coming back to our collections, the good news is, we sell whatever you’re looking for.  Yes, when it comes to furniture, we know furniture.  We build furniture.  We sell furniture.  All types, sizes, models, styles, colors, epochs, lines, and collections.  Onsite, in our beautiful showroom, or online, chances are we carry what you like.  Give us the opportunity to find it, and we will sell it to you.

The better news is that, your search is over!  Yes, the search is over!  You have now arrived at Fine Furniture by the hand of Ricardo Trelles.  That’s me.  And that’s a good thing you come here accompanied by someone professional and knowledgeable, because I am also an honest man.  Not perfect, no, and yes, maybe a couple of pounds overweight, alright, I admit it, but an honest man, and in this business of sales, in any business in general, but in sales, particularly, Honesty and Credibility are extremely important, because it hasn’t always been that way in past decades.

I am an honest business man, and the first thing you have in your mind is:  how is this guy going to “stick it to me with his/their high commission profits”?   Well, as I said before, Honesty is important to me, because by being honest, I build rapport with my customers much faster than others, others who lurk around lying about price, features, options, financing, or simply misleading a potential buyer on important data, or whatever else, you name it, just to get you to sit down and get you to hear their pep talk, and buy something you don’t need.

I am honest whether in the capacity of college professor–which I was for about 15 years–or as sales consultant–which I also have been for about 20 years of my life, in Cuba, South Florida, and other locations.  As a FINE FURNITURE Mattress and Furniture Sales Consultant, this is my promise.  I will treat you with:

• Respect, in the same way I would want others to treat me, with respect
• Honesty, because I like the truth, and not getting misled or lied to
• Fairness, mattresses and furniture are not free, we know that, but overpricing is not fair

I want your business, and I want to earn it, respectfully.  Give me the opportunity to earn your business, and we will both end up in a happier state.  My customers don’t just buy mattresses and furniture from me, from Fine Furniture: they buy a whole “buying experience,” as part of their lives, which includes the best mattress and furniture their money can buy, along with the respect, friendliness, professionalism, and reputation of my company, Fine Furniture.

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Fooling around in an old Ferrari. Don’t worry, I’m not going too fast, or too far, not without an engine, anyway.  Notice the hood is sealed with a metal band, of course, there’s no engine in it.  This gorgeous sporty race car was displayed in the middle of the atrium hall of a mega cruise ship.  Wow!  Now, tell me, wouldn’t it be fun to drive this baby!  

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Salaried or commissioned?

There is no secret that in the world of sales, most sales persons are compensated on or according to a commissions-based scale.  There is nothing wrong with that.  If a sales person is able and willing to accept the challenge, the reality is that most products do sell, and most commissioned sales agents, in whatever their field is, would take home a decent pay package.  Generally speaking, however, the commissions-only sales agent is going to be an individual with a rather aggressive attitude, because if the deal is not closed right then and there, then he/she will not collect his/her pay.

Now, not everyone is compensated on a commissions-structure basis.  As Trusted Advisors at Fine Furniture, we assign more importance to having the best, most knowledgeable consultants in the business of furniture, and therefore, have worked extensively in creating a friendly environment where providing our customer with the knowledge base and all related options, including financing options, becomes the priority, so that, under no pressure, our customers feel at ease and understand the specific details and features of their future mattress and furniture, and can make a reasonably fast, and most of all, do it in a comfortable environment, just as if they were having an after-dinner cafecito, or a cup of wine with friends, right at the kitchen island.

Having said all that, I’m a fighter, and I am an aggressive sales consultant too, when I have to be.  But I am not an aggressive shark, out there in front of the customers, or chasing them all around the store, lurking on the shadows, ready to “bite” you.  No, no, no, qué va. Oh, no, nothing like that.

I believe in Freedom, and when you know me and meet me in person, at the showroom, you will soon realize I’m not a make-believe, Hollywood-aspiring, empty-mind dreamer, but rather, a real person, with real, attainable dreams, with concrete aspirations, and with a past of professional and personal success achieved through intelligence, dedication, study, hard work, perseverance, and personal efforts.

And I am a man who believes in Freedom, and in your right to information.  My best customers buy their brand new mattress and furniture from me at Fine Furniture because they have the information others may have denied them upfront.  And they have realized that it’s good and healthy to do business with someone you know and trust.  That’s why it is so important for me to understand your needs, confirm your preferences, and help you find, together, your new mattress and furniture, without the constant pressure of a commissions-hungry frenzy of “sharks” on the sales floor of those other stores, other competitors.

Rather, we want you to take the time necessary to browse through our large showroom, so that we present to you, with our knowledge of product and our experience selling these products, always putting your needs, your wants, and your schedule, as the priority for customer satisfaction, in order to find the mattress and furniture package that fits your current needs and budget appropriately.

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Understanding dimensions and options  

You said you wanted choices?  OK, alright, I hear you.  Well, here you are.  A 75,000 square feet full of beautiful furniture.  Got comfy shoes?  We’re going to walk a bit in our gorgeous furniture store.

It is smart to familiarize yourself with some of the items we sell, before you visit with us at the store.  At times, dimensions look perfect on paper, or in a website photo, but when you see them in front of you, at the store, they may be too large, or too small.

In our showroom, spaces are substantially different than in the typical house.  We have tall ceilings, very tall ceilings, and large, open spaces, with plenty of bright illumination on the furniture and on and across most spaces on the floor.

When the furniture you choose and purchase is finally delivered, it sometimes, many times will look like a “huge” sofa, or a “huge” sectional, or a “huge” bed, or a “huge” piece of furniture, because your home may not have all the intense, full-bodied illumination we use in the showroom, nor is your ceiling that tall, or your living room space so open or ample.

So, bear that in mind.  What you see in our showroom may look a bit on the larger side when we deliver it to your home.

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When to visit  

I usually take Mondays and Tuesdays off.

I repeat, these are my days off:  Monday OFF.  Tuesday OFF.

This leaves me the whole rest of the week, including Saturday and Sunday, to be at the store from 11 am or 12 pm all throughout closing time, at 7 or 8 pm.

While all of our sales guys and gals are knowledgeable in our products and ready to sell you any mattress or furniture, the truth is that I would like to be the one to present to you our best mattresses and furniture from our extensive product line, and explain in detail, while showing you the specific living room, dining room, bedroom, mattress, adjustable base, mattress protector, etc., or how the product works.

So I would prefer to meet with you at the store.  I am usually in the store in the afternoons.  If you have visited with us already, and for any availability reason or any other reason, could not purchase the items at that moment, then I would like you to call me, and I can make sure that I will be there when you visit again, either to make a payment, or to finalize the deal.

I will be honest: I also want to get credit for the sale.  Fair is fair.  If I work hard to make it happen for you, I also want to make sure I can pay my bills.  Would that be fair?

Most sales organizations out there work on a compensation structure that includes commissions.  We do get credit for the sale, as individual sales associates, and this ultimately affects your rating, in term of performance measurement.

So, if you come looking for me, please, insist in asking for Ricardo.  If I am not there, you may work with some of our partners, and if you complete the sales, please, request that I be given due credit for generating the lead, the visit, and the interest in Fine Furniture.

But again, if you visit Wednesday through Sunday, it will be better, because I am at the store all those days.  Since I take Monday OFF, and Tuesday OFF, you may use that time to re-measure your spaces before visiting us.  Yes, sometimes customers need to measure, or “think” about it, or consult with their significant others, etc., and I do respect your choices.  So, talk it over with the family, and come back on a Wednesday afternoon through Sunday afternoon, and I will gladly help you complete this fine furniture acquisition for you and your family.

I also think that in a free country, you do have the freedom to buy that furniture from a competitor, and if you end up buying it from me, it’s because we gave you a better price, and in the end, I went the extra, extra mile to provide the answers you needed, helped you understand features and benefits of the mattress + lifestyle base, features and benefits of the specific furniture you choose, measuring spaces, delivery options, extended protection, etc., and made your visit a pleasant one, making your time to visit and learn and research your mattress, furniture acquisition worthwhile.

So please, DO ASK FOR RICARDO at the front.  Insist in calling me. That is how a commissions-based job works.  I am not revealing company secrets.  Oh, no.  This is how ANY and ALL commissions-based sales organizations work, in the whole world!

When I work hard to make it happen for you, I also want to get paid for my hard work.  Thank you for understanding that.   And THANK YOU for giving me the opportunity to assist you in your new mattress and fine furniture purchase.

DO INSIST in finding me, Ricardo (Wednesday through Sunday, again, one more time, I am off on Mondays and Tuesdays), so that we can finalize the deal.  Otherwise, someone will insist in helping you, and take your payment or write the order, and then, sadly, the hour, or the couple of hours of demonstration that I may have spent with you, showing you the mattresses or furniture, how they work, explaining the features and benefits, the extended protection plan, and the financing options, and everything that selling mattress and furniture entails, will have been time wasted, and sadly, maybe unfairly, time, effort, and energies wasted in a task that did not even return a credit for the sale developed.  It may even sound unfair, but it is the reality, and it is what it is.  So I treat it like it is.

Once again, thank you for the courtesy of calling me beforehand, if possible, when you return to finalize the deal and purchase your mattress and furniture.  And thank you for your business!

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At one point in my life, when I lived in Washington, DC, I was selling Honda automobiles, at a local dealership.  This is one of the car companies with the widest selections of top ranking, reputable and durable cars, in the whole world.

In the furniture business, where I now work, there is so much variety too, and so many competitors.  It is important to understand what options one has, and what prices one can afford.

But most of all, if you are not able to understand something clearly, you have to find someone knowledgeable, someone you can trust.  We at FINE FURNITURE will help you “understand” furniture, and we’ll walk you through the financing and sales process with friendliness and professionalism.

I cannot, by company policy—and will not–discuss the details of these processes, but suffice it to say that we are here to help you all through the sales and financing processes, making it an easy process, and helping you complete this important new mattress and fine furniture acquisition for you and your family.

Meet the Power of Dreams

Now stand by, friends.  I say you have a coffee and read some more, or take a seat, sip a little wine, why not?  It’s still a free country.  Just don’t drink and drive, of course.  Sit back and watch this short with great Honda classics on the road, in the water, in the air, oh, yes, everywhere, cars, vans, trucks, motorcycles, you name it.  I sold cars, I like machines, that’s why I’m selling mattresses and furniture.  I just like airplanes, and trains, and cars, and machines, and appliances, and mattresses, and furniture!  Oh, Gee, I think I’m now going to have to go to see a psychologist…

It’s all about the machines and the mattresses, folks, remember that: “the machines and the mattresses…”

Talking about great machines, check this out.  Here’s a great commercial about some of those great machines (I’ve sold) out there: Honda, the Power of Dreams.  Enjoy!

YouTube has some restrictions, so you are going to have to go to YouTube, write “The Power of Dreams” and see a few HONDA commercials.

While at YouTube, type TEMPUR, or PURPLE.  See those original mattress commercials.  Or come to the store and see me, Ricardo.  Let’s talk about what mattress you had as a child, what mattress you have now, what mattress your parents had, what mattress your grandparents had.

I can tell you what mattress were sold in the Caribbean and Latin America during the 50s, 60s, 70s, 80s, and all those decades until today.

But the most important part of our conversation is not about me, or about what mattress our parents or grandparents had, but rather, what mattress you need now, and what mattress can fill your current body build, body weight, sleeper type, and budget allowances you have for this important project which is to keep your back pain in check, and improve you overall healthy sleep status.

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At the end of the HONDA video, if you can find it, the guy is floating in the air above a magnificent place, the Iguazú Falls, in Argentina.  Actually, in the Argentina-Brazil border.  At one point, the Paraná River breaks into three rivers, and divides the territory in 3 major, defined pieces of land, or countries:  Argentina, Brazil, and Paraguay.

I have been fortunate to travel to so many beautiful places.  But I have to say, this one takes one of the top 10 ever!  It’s the Power of the River, combined with, literally, the Power of Your Dreams!  Dream it and you will achieve it!

This applies to so many things in Life.  It applies to the history of Honda, and it applies to me, dreaming to one day escape Socialism in Cuba, and conquer Freedom in the United States.

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At the end of this video, the guy is floating in the air above a magnificent place, the Iguazú Falls, in Argentina.  Actually, in the Argentina-Brazil border.  At one point, the Paraná River breaks into three rivers, and divides the territory in 3:  Argentina, Brazil, and Paraguay.  I have been fortunate to travel to so many beautiful places.  But I have to say, this one takes one of the top 10 ever!  It’s the Power of the River, combined with, literally, the Power of Your Dreams!  Dream it and you will achieve it!

This applies to so many things in Life.  It applies to the history of Honda, and it applies to me, dreaming to one day escape Socialism in Cuba, and conquer Freedom in the United States.

After the work is done, time off is healthy and appreciated.  Here I am, getting wet and wild with Mother Nature, really wet and really wild, in the middle of the great Amazonia, at Iguazú Falls, Argentina.  Traveling is one of my all-time, life-enriching, favorite pastimes.  Enjoy the ride! 

Thank You, God Almighty, for my Good Fortune!  Thank You Forever and Ever!

Thank You, God Almighty, for my Freedom! Thank You Forever and Ever!

Thank You!  Thank You!  Thank You!   Forever and Ever and Ever!  Forevermore!

¡Gracias!  ¡Gracias!  ¡Gracia!  ¡Gracias Siempre Forever and Ever, Papá Dios Todo Poderoso, Gracias Siempre, Siempre, Siempre, y más allá de los Siempres!  ¡Gracias Siempre, por los Siglos de los Siglos!  Gratie Dio Per Sempre!  Per Secula Seculorum. ..

Wow, that was a long thank-you note to Papa God Almighty.  Well, I’m grateful, indeed!

Now, tell me something:  what kind of mattress and furniture do you have at home?  How old are those mattresses and furniture?  Let’s talk.  I’d love to meet you.  Sure, I also want you to buy, but even if you are not quite ready to buy this week, let’s meet.

Stop by and visit with us, better in the afternoon.

Email me today at R T relles at Fine Furniture dot com, no spaces.  Actually, this is not my real email.  Company rules, you know.  I will consult with my manager to see if he is OK with displaying the real email.

In the meantime, you can come to the store Wednesday – Sunday.  I will be here, ready to help you.

Remember: I am off on Mondays and I’m off on Tuesdays.

But I am at the store Wednesday through Sunday, and when you come to see me here at Fine Furniture, I will show you some of our elegant, contemporary furniture, along with the most comfortable mattresses you’ve ever seen.  I promise.  You have no idea about what I’ve got for you in our showroom.  Oh, yes, I got mattresses for you, and I got beautiful furniture for you.  You ain’t seen nothin’ yet…  Come visit!

Cheers, friends!  Have a happy and productive day!

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Ricardo Trelles                                                                                                                      Teacher, Writer, Traveler, Dreamer…                                                                                                                                                 and Mattress/Furniture Sales Consultant!

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Note: Due to licensing agreements, our company has strict rules for using its name(s) on websites and digital media platforms that are not the company’s own website. Understood.  The company name is ASHLEY Furniture, and is herein used with permission by my manager, and by extension, by the company.  So, I am not identifying the names of any collections we sell, whether exclusive to us, or available at other merchants too.  The brands TEMPUR, Stearns & Foster, Sealy, Serta, Simmons, PURPLE, Saatva, Nectar, Tulo, Sleepy’s, Lull, Cocoon, Bear, Helix, DreamCloud, whether sold or not in our store, by discussed in my blog, and other mattress brands, are not exclusive to our store, and therefore, I am using their names all through my blog for identification purposes only.  Their names, logos, and likenesses are owned by their respective companies.  If you own these brands or names, know that I only identify them for informational purposes, so that the customers or guests I assist can learn and understand what level of quality products they can have access to when purchasing a mattress or sleep system.  As with my current store, I will always try to learn the most technical knowledge pertaining to the products we carry and the products that the competition sells, to be better informed when customers discuss other brands.  The last thing you want is to have a sales advisor who does not know what competitors sell, because he/she may not be well informed about how to establish a realistic product feature comparison that looks professional.  So, again, I will always be respectful of rules, policies, and regulations pertaining to the use of commercial names that I do not own.  Again, each one of those brands are the owners of those names, and those names have been used herein only for the purpose of informing readers on my blog about features and benefits of some of these products, whether they are in the market to buy them or not.  In fact, these readers may or may not have an interest in learning how to improve their sleep patterns, by perhaps considering the quality of the sleep surfaces and foundations they sleep in, mostly for medical and lifestyle advice, while not giving certified medical prescription.  But as a sales advisor and as a bedding and sleep expert, I can illuminate the conversation about those features and benefits.  I am not a medical doctor, though, nor do I purport to be one.  I am a sales advisor, and I sell mattresses and furniture.  If you have a medical condition, you should consult a medical professional who is certified and who can lawfully dispense medication or professional advice on sleep apnea, serious back pain issues, or other medical conditions.  This Disclosure intrinsically includes all names of all manufacturers of all companies of any and all countries in the world, which may be mentioned in my blog as an informational reference.  I do not receive any compensation from any of the brands and/or companies mentioned in my blog.  Thank you for visiting my blog.  I hope you enjoy the content and the visit.

♥♥